Welcome to Executive Boards Australia

Welcome to Executive Boards Australia

Why Executive Boards Australia (EBA)? After 12 years of consulting in the strategic marketing and branding space I came to realise that true success came from working with clients over long periods of time. Working with businesses the likes of La Casa Del Formaggio...
Focus For Growth – Business Strategy Simplified

Focus For Growth – Business Strategy Simplified

Simplify your business strategy, and how you can with EBA Once you have completed your initial segmentation (read the previous EBA Way article on Segmentation)you will be asked to develop strategy for each of the segments. Strategy should help to focus the team on...
Why is Segmentation Important for Small Business?

Why is Segmentation Important for Small Business?

Segmentation is important because it provides ‘Strategic FOCUS’ The reason we seek to segment our business is quite simple. The process however can be somewhat more challenging. There are a number of different ways to segment your business. By Market Group...